Creating a Winning Culture

05/27/2014 | Andrew Sharpe

Over the past few years the concept of “storytelling,” from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see that as a good thing — for both consumers and organizations, alike. You see, as Chief Executive Storyteller of a marketing firm, I have long believed that one of the […]

Engage retail shoppers emotionally, not just physically

05/01/2014 | Fraser Allen

9 to 5, I’m an Account Director at a marketing agency that specializes in retail. Outside of this time, though (and sometimes during), I’m just like everyone else: a shopper and a consumer. I’m pretty clear about what I like and what I don’t. What I know for sure is that I’m tired of the […]

Choosing The Right Special Effects For Your Brand’s Story

02/25/2014 | Andrew Sharpe

Last month I was in New York City for the National Retail Federation’s (NRF) annual ‘Retail’s BIG Show’ conference. For those who have never attended this event, it certainly lives up to its name: it’s BIG. As I made my way around the cavernous convention center to visit the various vendors and check-out the latest advances […]

Engage Your Customers, Or Risk Losing Them.

12/11/2013 | Jake Hope

In Vancouver, we really are spoiled for choice when it comes to good restaurants. A new, trendy dining spot seems to pop up every week; and as someone who loves to try new things, I very rarely visit the same place twice. You could say I’m fickle, but I’d say I’m just a very spoiled […]