Customer Service IS Branding: An Infographic

04/28/2015 | Andrew Sharpe

To help visualize the importance of customer service in the age of omni-channel retailing, we revisit the what and the why from our previous post, Costumer Service IS Branding, in this beautiful infographic. We highlight some of the key moments of customer experience that can jeopardize your brand’s relationship with your customers. Take a dive into the data […]

Customer Service IS Branding

01/30/2015 | Andrew Sharpe

Like me, you’re probably quite intrigued and excited by the technological innovations that you have seen and heard about at the CES and NRF conferences. But, it’s important to understand that creating a better customer experience is not necessarily derived exclusively from the latest technology. Rather, the success of your brand lies in good, old-fashioned […]

Creating a Winning Culture

05/27/2014 | Andrew Sharpe

Over the past few years the concept of “storytelling,” from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see that as a good thing — for both consumers and organizations, alike. You see, as Chief Executive Storyteller of a marketing firm, I have long believed that one of the […]

Engage retail shoppers emotionally, not just physically

05/01/2014 | Fraser Allen

9 to 5, I’m an Account Director at a marketing agency that specializes in retail. Outside of this time, though (and sometimes during), I’m just like everyone else: a shopper and a consumer. I’m pretty clear about what I like and what I don’t. What I know for sure is that I’m tired of the […]