Share Your Story To Get More Buy-In From Franchisees

06/12/2014 | Andrew Sharpe

Over the past few years the concept of ‘storytelling’, from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see that as a good thing—for both consumers and organizations, alike.  You see, as Chief Executive Storyteller of a marketing firm, I have long believed that one of the keys to […]

Creating a Winning Culture

05/27/2014 | Andrew Sharpe

Over the past few years the concept of “storytelling,” from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see that as a good thing — for both consumers and organizations, alike. You see, as Chief Executive Storyteller of a marketing firm, I have long believed that one of the […]