Engage retail shoppers emotionally, not just physically

05/01/2014 | Fraser Allen

9 to 5, I’m an Account Director at a marketing agency that specializes in retail. Outside of this time, though (and sometimes during), I’m just like everyone else: a shopper and a consumer. I’m pretty clear about what I like and what I don’t. What I know for sure is that I’m tired of the […]

25 Holiday Marketing Tips and Ideas

11/22/2013 | Andrew Sharpe

GUEST CONTRIBITOR: Business2Community.com   As I started doing my own research for my Black Friday blog I came across this very comprehensive article by Brian Morris on the Business2Community.com website.  And even though some of the items on this list may seem basic and obvious, you’ll find that they’ll serve as an important reminder. After […]