When we were asked to help Ingledew's celebrate this impressive milestone, our first recommendation was to create a Centennial version of their logo, to be used for the entire centennial year. After a few different variations, we decided on a subtle variation that fit with their #StylishComfort platform.
To visually tell the Ingledew’s story, we created a timeline that showcased the last 100 years of the company. The timeline provided attendees with the opportunity to look at Ingledew’s over the last century and see how fashion in the footwear industry has evolved. Though the timeline was only meant to stay up for the night of the celebration, it was such a success; the frames are still up at Ingledew’s flagship location.
Though social media is a relatively new concept for the Ingledew’s brand, we were able to implement a number of tactics that increased both awareness and engagement. We also wanted to provide Ingledew’s with a platform to thank their most loyal customers for helping them reach 100 years. Various contests were created to get people talking and sharing on Facebook, Twitter, and Instagram. Overall, we implemented a social media strategy with engaging and relevant content, in some cases increasing both engagement and followers by over 100%.
In order to maximize exposure of the brand, we partnered with Vancouver based Public Relations firm, Dela Cruz PR. And while a 100 year celebration is an interesting story in itself, we wanted to make sure that the company’s point-of-difference was featured in every single story: that being that Ingledew’s is committed to finding one’s perfect fit. In attendance at the grand opening event, were over 40 local influential press and bloggers. In addition, Ingledew’s was able to garner press hits from The Vancouver Sun (front page story), The Globe and Mail, and various other news publications and popular blogs. They also made TV appearances with Global TV and Fiona Forbes, to name a few. The buzz continues as Ingledew’s continues to publicly share their secret to success: #StylishComfort.