As an alternative to Groupon, our client came up with the idea for TikTok–a daily deal app that provided instantly redeemable offers without the need for prepayment. Deals would be pushed to the recipient’s mobile device; customers would then present the e-voucher at the location. Instead of traditional deep-discounts, users would receive value-added free-miums.
Our strategy was to make the TikTok brand synonymous with the term ‘Free’–as this was unique to the brand. To do so, we developed a series of integrated and interactive tactics. This included our unique ‘virtual sampling’ campaign–SkyTrain postings that invited users to redeem free products for downloading the app. We also did the UI design for the app and website. As well, we created the ‘Just show up and show app’ consumer campaign.
In addition to being featured on numerous news programs, the campaign resulted in over 3000 downloads in the first 2 weeks of launch. As well, it resulted in a 2nd round of investment funding for the start-up.