Don’t Let Holiday Creep Ruin Your Retail Story

As someone who is responsible for building your brand and sharing your retail story, you may be feeling the effects of what is now well-known as “Holiday Creep”… and I’m not talking about “Bad Santa”. I’m talking about the well-documented fact that retailers are pushing forward the start of their holiday season, earlier and earlier every year. And while, on the surface, Holiday Creep may not seem like a problem for retailers, when you take a closer look you can see how this phenomenon is contributing to the erosion of brands.

“Don’t Let Holiday Creep Ruin Your Retail Story“ was published on the Retail Customer Experience website. Find out how to maintain brand awareness during the holiday season, and avoid a race to the bottom when surrounded by deep discounts.